Post Malone Partners with Cowboys Ownership to Launch Discount Ticket Program for Veterans and Low-Income Families
DALLAS COWBOYS – October 15, 2025 – In a powerful community-driven initiative, global superstar Post Malone has teamed up with the Dallas Cowboys ownership group to launch a new discounted ticket program designed for veterans, low-income families, and financially struggling individuals everywhere.
The program underscores the deep bond between music, community, and football culture — and serves as a reminder that the Cowboys aren’t just a football team; they’re a reflection of Dallas’s heart and spirit.
According to team sources, Post Malone — a lifelong Cowboys fan — worked directly with team owner Jerry Jones and the Cowboys’ community relations department to bring this idea to life. The discounted tickets will be available for every home game at AT&T Stadium, ensuring that those who have served or are struggling can still experience the electric atmosphere of Cowboys football in person.
Post Malone shared:
“Dallas taught me how to dream big and stay real. The Cowboys represent that same energy — strong, proud, and relentless. I just want more people to feel that connection, to be part of what makes game days in Dallas so special.”
The collaboration has been widely praised as one of the NFL’s most heartfelt fan initiatives, blending Post Malone’s Houston-born artistry and roots with the Cowboys’ growing commitment to inclusivity and community support.
The Cowboys plan to work with local nonprofits and veterans’ organizations to distribute tickets fairly and reach those most in need.
This initiative marks a defining moment for Dallas — a fusion of music, football, and compassion, proving that greatness off the field is just as important as victory on it.
With this partnership, the Dallas Cowboys continue to build something bigger than the game itself:
a united community — under one star, one sound, and one pride.
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