Post Malone Ignites New Season: Cowboys Now Have an Anthem Fans Can’t Stop Singing

The 2025 NFL season hasn’t even kicked off yet, but Dallas Cowboys fans are already on their feet—and they have Post Malone to thank.

The Texas-born global superstar just dropped what many are calling the “unofficial anthem” of the Cowboys' 2025 campaign. A blend of southern grit, stadium energy, and homegrown pride, the song has already taken over social media, AT&T Stadium playlists, and Cowboys Nation’s heart.

Post, a lifelong Cowboys fan raised in Grapevine, Texas, has long been open about his love for the team. From wearing custom Cowboys jerseys on stage to launching collab merch with the franchise, he’s never shied away from representing the star on his chest.

But this time, it’s different.

This isn’t just Post Malone supporting the team—it’s him becoming part of its sound.

"This star runs deep, it’s in our name.
We play with fire, we don’t play safe.
From the southside heat to the AT&T,
We bleed that blue, eternally."

The anthem, unveiled in a teaser video released by the Cowboys' media team, features roaring guitar riffs, gritty vocals, and a hook that echoes through every fan’s veins: “This star runs deep, and we don’t back down.”

Within hours of the clip hitting platforms like X, YouTube, and Instagram, fans flooded the comments. “Finally, something that sounds like Dallas,” one user wrote. Another said, “I don’t care if we’re losing by 20, I’m screaming this chorus all the way.”

The anthem also marks a cultural moment for the Cowboys as they try to bridge generations of fans—from the Troy Aikman era to the Dak Prescott generation.

Post Malone, with his massive Gen Z and Millennial following, brings new energy to a team that’s craving postseason glory and fresh identity.

Insiders say the song will likely feature in Cowboys hype videos, pregame stadium intros, and possibly even a halftime performance. Though nothing is officially confirmed, sources close to the team suggest a limited-run vinyl release or streaming drop could be coming ahead of Week 1.

While Post has released NFL-related content before, this anthem is more than just a tune—it’s a rally cry. It reminds fans that even after years of heartbreak and waiting, belief in the star never fades.

And in a city like Dallas, where football isn’t just sport—it’s identity—this kind of cultural spark means something.

It’s the type of thing that players hear in the locker room before kickoff. That kids in Texas learn by heart. That makes even the most cynical fan grin and say, “This could be the year.”

Post Malone didn’t just make a song. He gave Cowboys fans something to sing, scream, and believe in.

And whether or not it ends in a Super Bowl parade, one thing’s for sure: the 2025 season just got its soundtrack.