Netflix to Launch New Dallas Cowboys Series: "Harder Than Hard Knocks"

Netflix is teaming up with the Dallas Cowboys for a groundbreaking new docuseries titled “Harder Than Hard Knocks,” set to debut in early 2026. Unlike HBO’s Hard Knocks, which briefly shadows NFL teams during training camp, this new project promises a raw, season-long journey inside one of football’s most polarizing franchises.

“This isn’t just about football. This is about pressure, legacy, and the price of the star,” Cowboys owner Jerry Jones told sources close to the production.
“I told Netflix: If you want drama, you’ve come to the right locker room.”

The show will follow the Cowboys throughout the entire 2025 season — from locker room breakdowns and front office power moves to candid moments at Jerry World and emotional scenes with stars like Dak Prescott, Micah Parsons, and CeeDee Lamb.

What makes this series different? Full access. Cameras will roll during heated postgame speeches, tense roster cuts, and even Jones family meetings, according to sources familiar with the production. A teaser is expected to drop by Spring 2025, with the trailer rumored to include never-before-seen footage after a dramatic divisional game.

Netflix reportedly sees this as the NFL’s version of Drive to Survive, aiming for a global audience and tapping into the Cowboys’ international brand.

While there’s been no official confirmation from Netflix or the Cowboys organization, multiple insider sources suggest that talks are “well underway” — and with the Cowboys involved, anything is possible.
Stay tuned. This might just be the series America didn’t know it needed.