Jerry Jones Reportedly Selling 30% of Cowboys to Amazon – Digital Era Incoming?
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Jerry Jones may be preparing to sell up to 30% of the Dallas Cowboys to a tech giant — and the name turning heads across the NFL? Amazon.
Sources close to Texas investment circles report that Jones held a private meeting with a senior Amazon executive in Dallas earlier this month. The two reportedly discussed a “long-term strategic partnership,” with partial team ownership on the table.
Amazon is no stranger to American sports. It owns exclusive rights to Thursday Night Football, is heavily invested in AI-driven game analysis, and has steadily expanded its NFL footprint. Meanwhile, the Cowboys remain the most valuable sports franchise in the world, valued at nearly $10 billion. A 30% stake could cost nearly $3 billion, potentially marking the largest minority sale in league history.
“Jones has always been ahead of the curve,” one insider shared. “With Amazon, he sees the future of football not on cable — but in data, streaming, and digital influence.”
If this deal goes through, the Cowboys may no longer be just America’s Team. They could become the Team of the Digital Era.
