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Jerry Jones Reportedly Selling 30% of Cowboys to Amazon – Digital Era Incoming?

Jerry Jones may be preparing to sell up to 30% of the Dallas Cowboys to a tech giant — and the name turning heads across the NFL? Amazon.

Sources close to Texas investment circles report that Jones held a private meeting with a senior Amazon executive in Dallas earlier this month. The two reportedly discussed a “long-term strategic partnership,” with partial team ownership on the table.

Amazon is no stranger to American sports. It owns exclusive rights to Thursday Night Football, is heavily invested in AI-driven game analysis, and has steadily expanded its NFL footprint. Meanwhile, the Cowboys remain the most valuable sports franchise in the world, valued at nearly $10 billion. A 30% stake could cost nearly $3 billion, potentially marking the largest minority sale in league history.

“Jones has always been ahead of the curve,” one insider shared. “With Amazon, he sees the future of football not on cable — but in data, streaming, and digital influence.”

If this deal goes through, the Cowboys may no longer be just America’s Team. They could become the Team of the Digital Era.

Jerry Jones Speaks Out, Criticizes the Controversy Surrounding the Cowboys WR After the Loss to the Lions
DALLAS — Jerry Jones has finally had enough. In a fiery radio interview on 105.3 The Fan Tuesday morning, the Cowboys owner publicly ripped into star wide receiver George Pickens for his explosive, now-deleted Instagram beef with Richard Sherman following the Thanksgiving nightmare against the Detroit Lions. “I love everything George has done this year,” Jones said. “But let me be very clear — I don’t want to see him sitting on Instagram arguing with Richard Sherman or anybody else. Put the phone down, stop the social media nonsense, and focus on playing football. That’s what we pay him for.” Mic drop. The 82-year-old owner rarely calls out his own players by name in public, making this one of the sharpest rebukes in recent Cowboys history. Quick recap of the chaos: Lions game: CeeDee Lamb gets hurt and leaves early → Pickens disappears with a miserable 5 catches for 37 yards. Richard Sherman goes on TV and says Pickens “quit on routes” and showed zero effort. Pickens claps back with a savage (and quickly deleted) Instagram story: “Old man still talking.” Internet explodes. Despite the ugly performance, Pickens still leads the Cowboys in every major receiving stat (78 receptions, 1,179 yards, 8 TDs), but Jerry Jones just drew a line in the sand: the social media wars end today. “I have zero concern about George competing and helping us win games on the field,” Jones continued. “My only concern is him wasting time and energy on this Instagram back-and-forth instead of turning the page.” Will this public dressing-down light a fire under Pickens… or pour gasoline on an already raging controversy? One thing is certain — every snap this Sunday will be scrutinized like never before. Is Jerry Jones right to go nuclear on his star WR? Or did he just make the drama ten times worse?