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Are the Cowboys losing grip on prime time?

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Rumors are swirling around the NFL media landscape that the league is considering a significant shake-up in its broadcast schedule — and the Dallas Cowboys may be at the center of it.

The Changing Landscape of Sports Media - Sports Radio America

Since 2014, the Cowboys have played in 85 prime-time games, the most of any NFL franchise. In 2023 alone, they appeared in six, tying with the Chiefs for most nationally televised slots. Yet despite their visibility, Dallas hasn’t made a conference championship in 28 years, raising internal debates over whether ratings alone should dictate scheduling priority.

Tackling the Sports Media Landscape

Sources suggest that league executives — under pressure from franchises like Kansas City, Cincinnati, and Detroit — are reviewing whether to cap the number of prime-time appearances per team at five per season. These emerging powerhouses argue that on-field performance, not legacy branding, should influence national exposure.

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Still, there’s no denying the Cowboys’ draw. In Week 14 of the 2023 season, Dallas vs. Philadelphia pulled in 27.3 million viewers, outperforming every other NFL broadcast that week. The team continues to deliver top 5 ratings almost every time they take the national stage.

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An NFL spokesperson unofficially dismissed the claims, stating, "There is no current policy change targeting any specific franchise." But if these conversations gain traction, America's Team could be facing its most unfamiliar position yet: watching prime time from the sidelines.

💥 Chiefs Head Coach Andy Reid Takes Full Responsibility After Humiliating Loss to Jaguars — “We Have to Learn, Grow and Get Better From This Loss.” 👇
Jacksonville, FL – October 6, 2025 The Kansas City Chiefs suffered one of their most shocking defeats in recent memory — and head coach Andy Reid isn’t running from it. Following the Chiefs’ 31–28 loss to the Jacksonville Jaguars, Reid faced reporters with a rare tone of humility and accountability, taking full responsibility for the team’s underwhelming performance. “It’s tough, but this is part of the process,” Reid said. “We need to take responsibility for the mistakes we made, learn from them, and come back stronger. This loss doesn’t define us — it’s a chance for us to grow, and we’ll be better moving forward.” The game quickly spiraled out of control for Kansas City. A string of offensive miscues, dropped passes, and blown coverages left Patrick Mahomes visibly frustrated on the sidelines, while the Jaguars capitalized on nearly every opportunity. It was a humbling night for a franchise known for poise under pressure — and fans didn’t hold back online.One fan wrote, “We just got outplayed and outcoached. Period.” Another added, “Andy Reid owning it — that’s what leadership looks like.” Despite the backlash, many believe Reid’s words carry the calm confidence that has defined his career. “You’re going to hit bumps in the road,” he continued. “What matters is how you respond — and I know this group will respond the right way.” As the Chiefs prepare for a pivotal Week 6 matchup, Reid’s message is clear: this team isn’t broken — it’s learning. And if history tells us anything, a wounded Kansas City team is the last thing the rest of the NFL wants to face.